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259 S. Beverly Dr. Beverly Hills, CA 90212, Mon-Sat: 10-5:30
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Diamond Color – Aren’t they all white?

Contrary to popular belief – diamonds don’t just come in white. If you think back to when some celebrities got engaged, you will remember Jennifer Lopez’s stunning pink diamond, Carrie Underwood’s incredible yellow diamond and Sarah Jessica Parker’s black diamond ring. Traditionally speaking, many consumers opt for the traditional "white" color diamond – and who is to say it’s because of overall preference or price. 

Why is the “cut” of a diamond such a big deal?

If you are looking to educate yourself a bit more before you make a diamond purchase – then this blog is for you. We are continuing a series that reviews the four C’s of Diamonds. Cut, Color, Clarity and Carat. In our last blog, we reviewed what the term “cut” referred to – and dispelled some myths in the process. In this blog we are going to continue our education of cut and in particular review proportion, florescence and symmetry.

The 4Cs of Diamonds

If you are a veteran when it comes to diamond shopping, then you are aware of the four C’s of diamonds: Cut, Color, Clarity and Carat.  If you are new to diamond shopping, then these words may seem a bit foreign, but they are crucial to ensuring that you receive a quality diamond. When making a larg...

Cushion Cut Diamonds

If you have been keeping up with our blog, then by now you are well versed in the four C’s of diamonds, as well as some of the main differences in different types of metals (aside from color). We know what a big decision buying an engagement ring is, for that reason, lately; we have been reviewing some of the more popular shapes of diamonds and highlighting the reason why they are popular. In the last couple of weeks we have reviewed both the round brilliant cut diamond as well as the princess cut diamond. In this blog, we are going to be looking at what is referred to as the cushion cut – somewhat of a hybrid between these two different cuts of diamonds.

Tips for Buying Certified Diamonds

If you are in the market to buy a milestone piece of jewelry such as an engagement or anniversary ring, you want to make sure to look at certified diamonds. When a diamond is certified, you can trust in its value. Since most people don’t buy precious jewels every day, they may not know exactly what to look for in these sparkly gemstones. Here are a few tips to help you find the right certified diamond for you.

Find Timeless Pieces at the Jewelry stores in Los Angeles

The jewelry stores in Los Angeles have much to offer. If your days of wearing a bunch of costume jewelry are over for good, you may want to invest in a few beautiful, timeless pieces that will not wear out on you, fade in color or even begin to rust while on your body. After all, nobody has time to deal with that. If you want valuable items that will make you the envy of your friends, it is time to take a trip to the diamond stores in Los Angeles to see what types of pieces you can find.