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(310) 888-7725
259 S. Beverly Dr. Beverly Hills, CA 90212, Mon-Sat: 10-5:30
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Blog posts of '2016' 'May'

Platinum – the metal of royalty…

Unless you have been hiding under a rock – or if jewelry just isn’t your thing, you have probably noticed a huge increase in popularity of platinum in the last several years or so. 

Gold – Classic and True…

In our last blog we discussed the three main types of jewelry that engagement rings are made out of. These three are yellow gold, white gold and platinum. In case you missed our last blog, we strongly suggest that you take a look at your fiancee’s jewelry box and see what type of metal she is already fond of before choosing for her. The type of metal is something that many women have drawn strong lines in the sand over – and you want to make sure that you are standing on the right side!

Types of Metal Used In Jewelry

If you are surprising your fiancee with a diamond ring, it can be quite an involved process. This is a process that involves a lot of decisions, what type of setting, what shape of diamond, what cut/clarity, what carat size – literally the list goes on.

Diamond Shapes

We hope that you have enjoyed our previous five blogs that outlined the four C’s of diamonds: cut, color, clarity and carat. In this blog we will be reviewing shapes of diamonds – this is often mistaken as the “cut of diamond.”

Just how big is that diamond?

In the last of this blog series, we will be reviewing and be hopefully giving you some great tips on just what makes up the full carat weight of the diamond. The size of the diamond is the largest factor when it comes to determining the cost of the diamond ring. But, like we have mentioned before, it is important to balance the carat of the diamond with the other rating factors.

Diamond Clarity

You may be starting to recognize at this time that not all diamonds are created equal. You may now also be starting to understand why two diamonds that are the same size can have vastly different price tags. In this blog we are going to review just what diamond clarity means.

Diamond Color – Aren’t they all white?

Contrary to popular belief – diamonds don’t just come in white. If you think back to when some celebrities got engaged, you will remember Jennifer Lopez’s stunning pink diamond, Carrie Underwood’s incredible yellow diamond and Sarah Jessica Parker’s black diamond ring. Traditionally speaking, many consumers opt for the traditional "white" color diamond – and who is to say it’s because of overall preference or price. 

Why is the “cut” of a diamond such a big deal?

If you are looking to educate yourself a bit more before you make a diamond purchase – then this blog is for you. We are continuing a series that reviews the four C’s of Diamonds. Cut, Color, Clarity and Carat. In our last blog, we reviewed what the term “cut” referred to – and dispelled some myths in the process. In this blog we are going to continue our education of cut and in particular review proportion, florescence and symmetry.